Includes donations to rural primary schools, donations to charity organisations and contributions to national disasters, and sponsorships for sporting activities (Junior tennis and athletics).

SSA is involved in the sponsoring of various sporting disciplines in the country. Such sponsorship is extended to the Athletics Association of Swaziland (AAS) and the Swaziland National Tennis Association (SNTA).

One of SSA's key values is to offer and co-ordinate training and career path development within a framework of commercial viability.