SSA is responsible for the marketing of all sugar produced in Swaziland. The sugar sales are handled by the Commercial Department of SSA, through the decisions made by the Marketing Executive Committee (MEC) of the industry, a subcommittee of the SSA Council.
Information on application for a sugar allocation can be obtained from the Customer & Public Relations Officer. Due to limited sugar available for allocation, as most of the production is already allocated to existing customers, there is limited scope for new allocations. The industry is continuously looking at the optimal mix as well as striking the appropriate balance between improving the economies of scale for existing customers and introducing new customers into the system. As a matter of policy the local manufacturing sector receives first priority in any allocations, to support high-end local value addition in Swaziland and to ensure that they never have to stop production due to lack of sugar.